0704-883-0675     |      dataprojectng@gmail.com

THE INFLUENCE OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

Abstract:
The objectives of this study are to (1) evaluate the impact of strategic corporate social responsibility (CSR) on business performance, (2) identify the key CSR initiatives that drive performance, and (3) assess the relationship between CSR and corporate reputation. A survey research design was employed to gather detailed insights from a large sample. Using Taro Yamane's formula, a sample size of 365 respondents was selected to ensure statistical significance. The research was conducted among oil and gas companies in Lagos, Nigeria, known for their CSR activities. The reliability coefficient score of the survey was 0.89. The findings indicate that strategic CSR significantly enhances business performance by improving corporate reputation, increasing customer loyalty, and promoting employee engagement. Recommendations include integrating CSR into core business strategies, regularly evaluating the impact of CSR initiatives, and engaging stakeholders in CSR planning and execution.





Related Project Materials

AN ASSESSMENT OF THE EFFECTIVENESS OF STANDARD COSTING AS A CONTROL TOOL FOR PERFORMANCE EVALUATION IN MANUFACTURING COMPANIES

BACKGROUD OF THE STUDY

Knowing that a standard is a pre-determined foundation or benchmark against whic...

Read more
AUTOREGRESSIVE INTEGRATED MOVING AVERAGE-BASED PREDICTIVE MODEL FOR BASE STATION AVAILABILITY OF TELECOMMUNICATION NETWORKS IN MINNA

ABSTRACT

There is a standard of 99.999% (five ‗nines‘) availability for telecommunication hardware and software. This is to guarant...

Read more
TEACHERS AND STUDENTS ATTITUDES TOWARDS TEACHING OF SEX EDUCATION IN SECONDARY SCHOOLS

ABSTRACT

This research is concerned with teachers and students attitude towards the teaching of sex education in seconda...

Read more
IMPACT OF TECHNOLOGY ON EDUCATIONAL DEVELOPMENT

​​​​​​BACKGROUND OF THE STUDY

As the saying goes “Technology is the bedrock of any national development”. Ed...

Read more
THE EFFECT OF LEADERSHIP STYLE ON SUBORDINATES’ PRODUCTIVITY

ABSTRACT

The study examined the effect of leadership style on subordinates’ productivity; with pa...

Read more
PHYSIOCHEMICAL PROPERTIES OF SACHET WATER IN ABA

ABSTRACT

In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This...

Read more
CAUSES AND EFFECTS OF WATER POLLUTION IN SOCIETIES

    1. BACKGROUND OF THE STUDY

Water can be said to be polluted...

Read more
SOCIO ETHICAL IMPLICATIONS OF UNEMPLOYMENT AMONG NIGERIAN YOUTHS

Background to the Study

A nation’s progress is largely judged by the extent of productivity it ac...

Read more
CHALLENGES OF ACQUISITION OF LIBRARY MATERIALS AND SERVICES TO USERS IN SPECIAL LIBRARIES IN NIGERIA

ABSTRACT

This is a research on problems of acquisition of materials and services to users in special libraries in Nigeri...

Read more
THE ROLE OF EARLY CHILDHOOD EDUCATION IN DEVELOPING CULTURAL AWARENESS

Abstract: This research examines the role of early childhood education (ECE) in fostering cultural awareness...

Read more
Share this page with your friends




whatsapp